“Make courtesy our way of life” – that was the theme of the first courtesy campaign launched by Lee, Kuan Yew, the then Prime Minister of Singapore, at the Singapore Conference Hall. The aim of the Campaign was to create a pleasant social environment with Singaporeans considerate to each other and thoughtful of each other’s needs. The campaign was initially represented by a Smiley logo and had the slogan “Make courtesy our way of life”. The Smiley logo was subsequently replaced by Singa, the Lion mascot in 1982. It became one of the more enduring campaigns in years to come. It has since 2001 been incorporated into the Singapore Kindness Movement.