Nike has invested $5 million in a new flagship store in Orchard Road, unfazed by the economic gloom. The store which took over the two-storey duplex previously occupied by Topshop in Wisma Atria is the first store owned and operated by the brand itself. All previous Nike shops were opened with local partners. This is the first flagship by the brand in South-east Asia and also the first in Asia to have Nike’s T-shirt customisation service. In Singapore, with the renewed focus on sports as a result of Singapore winning the bid to host the first Youth Olympic Games in 2010.