Tiger Started Brewing In Singapore
Saturday, 1st October 1932
Tiger Beer, Singapore's second locally brewed beer, started brewing at River Valley Road. Tiger Beer Brand is owned by Malayan Breweries Limited (MBL) , which is a joint venture between Fraser & Neave (F&N is a leading soft drinks manufacturer in Singapore) and Holland’s Heineken Beer. The “It's Time for a Tiger” slogan for Tiger Beer has run for decades since its inception.
Photo Credit: Flickr.
Update 1941: The parent company of Tiger Beer, Malayan Breweries Limited, acquires Archipelago Brewing Company and its Anchor Beer brand.
Update 1965: During Vietnam war, Tiger is considered the beer of choice among American and Aussie troops.
Update 1990: Malayan Breweries changed to its name to Asia Pacific Breweries (APB).
Update 2012: Heineken N.V. acquired full 100% shareholding in APB for US$4.1 billion.