Quarter Of A Million $ For Dot StarHub Domain
Thursday, 2nd February 2012
StarHub Limited, one of the 3 top mobile operator in Singapore, paid nearly S$230,000 to Internet Corporation for Assigned Numbers and Names (ICANN), with manages the worldwide domain name system, for the ".starhub" domain. Starhub management strongly believed that the "dot starhub" top level domain will deliver clear marketing and advertising benefits to the company. It should improved online brand recall with easy to remember name like "mobile.starhub" compare to "www.starhub.com/mobile".